The School of Art’s BFA degree show is typically accompanied by a catalog of the graduating artists and their work. Our committee of 6 designers developed the branding and composition of the book to best represent the Class of 2019 as a whole while also celebrating the individuality and diversity of each featured artist.
Our team opted for a stylish gold foil finish overlaid on spontaneous mark-making to compliment the Class of 2019’s vitality and uniqueness.
The gold foil on the spine draws attention to the book even while it’s stowed away on a shelf.
One of the exciting features of this catalog is the emphasis on handwritten lettering. Our team member, Brandon, is the mastermind behind the logo’s glimmering design.
The Class of 2019 ranged from painters and sculptors to 3D animators and performance artists, resulting in an extremely colorful and exciting book to read thoroughly or flip through quickly.
Each artist received a 2 page spread that featured their degree specifications, social media/online portfolio, two of their selected works, and a small blurb where they were free to express themselves how they wished.
Background and text colors were sourced directly from the artist’s work to create a cohesive and complementary spread.
Brandon wrote each artist’s name in the same, perfectly imperfect serif lettering which was scanned in and digitized to match every layout.
